The Basics of SEO for Successful Content Marketing
The basics of SEO for successful content marketing is an attempt to discover various possibilities that go in making SEO strategy successful. We are confident that the basics of seo guide will help newcomers understand how SEO works, along with content marketing.
Whenever someone talks about marketing, SEO is always on the forefront of that discussion. You know why, don’t you? It is always for a good right reason as SEO is and will remain a vital part of marketing.
In this post, we have decided to focus on basics of SEO for successful content marketing strategy. It is an essential and key consideration one should make while working on a marketing strategy if one has to succeed in making content marketing successful.
Therefore, we have decided to tell how you can tackle content marketing strategy through basics of SEO guide.
You must have got into hot debates with your friends from marketing sphere as to which one is better—content marketing or basics of SEO. My honest opinion about these two disciplines is that they should go hand in hand if you want to achieve success in marketing.
We have attempted to cover in basics of SEO how you handle your marketing plan.
If you are able to create quality content, then it is indispensable that you will have to optimize your content for SEO. Besides, content and optimization, there are several other factors that need to be taken care of as Google always keeps changing its algorithms, thereby changing the ways content gets crawled or discovered.
There is only one rule that can keep you in focus, that is, continue to create quality content about things that your users would like to read.
There is a lot more to SEO than you think
While you may be getting good traffic through search engines, you cannot afford to forget that social media and email marketing can add up to your success as well. It is, therefore, advisable that these two should feature on your list of marketing.
If you want to know as to how much traffic you are driving through search engines and other networks that you use to promote your site, you can always look into your Google Analytics to determine the efforts you will have to put into each of these areas.
Open you Google Analytics and look for the Acquisition tab > Overview. You will see how and where the visitors come flocking from to your website. This will show a complete breakdown of your traffic resources.
- Organic search
- Social media
- Paid search
Social Impacts SEO
Hope you remember that ever since Google released Hummingbird update, the way social signals were interpreted before has completed changed. Now social signals are measured to see how your site is doing. If you are doing pretty well on social networks, it means there are chances of your site being ranked high in google searches.
As a result, you need to ensure that you a strategy in place that takes care of your SEO. If you are a new to content marketing and need some suggestions, you can refer to Cathy McPhilips’s article: How to build social content marketing process.
Long-tail Keyword Strategy
This is important to remember that you should focus on long-tail keyword strategy, more so if you are a new to SEO and content marketing.
I have seen newbies getting quickly impatient with their new ventures as they expect lots of traffic in less time, that is not possible and you shouldn’t be expecting this unless you have spent considerable time and have generated a good number of articles. If you really want to grow quickly, you need to be serious about how you plan your social networks into marketing efforts.
This has been proved time and again that the old articles do pretty well on search engines and drive more traffic than the new articles. So keep creating good content and market it across different networks available at your disposal.
While your keyword strategy is an integral part of your SEO process, it is important to search for the right keywords that are ranking for the terms that users search and are meaningful to your customers and to your brand.
As a result, doing a little bit of research goes a long way and guarantees that keywords you have selected will rank and drive traffic. In case you want to know more about keyword research, consider reading this post: keyword-selection-content-marketing-seo
Technical Components of SEO
Getting yourself acquainted with some SEO optimization technicalities helps you understand the trade of the industry better. First, you need to keep constantly checking whether your pages are being indexed by search engines or not. Second, make sure that your website has 301 redirect pages set up so that your viewers land on the expected pages.
To be able to do that, you need to know what content your site has and where it is positioned. This way you can identify and conduct an audit of your website’s content. I would suggest you read through this article that talks about auditing your website’s content very effectively.
Optimizing Content for Different Networks
There are experts out there who claim that if you are to optimize for social networks, you need to ensure that you follow the right strategy. Similarity, if you want to optimize content for search engines, you cannot use the same strategy and will have to devise one that is meant for search engines. We will show you through basics of SEO that you can o about building your strategy for search and social networks.
Let’s take a look at an example from a real-life scenario.
At The Daily Factor, visitors that we get through search engines is only one side of a coin. So how do we decide the two different strategies for search engines and social networks?
Quite difficult to guess?
Not really. We have already got the research done for you as a part of our attempt to you help through basics of SEO guide.
If you want to target visitors via social networks, consider writing content around the forward thinking topics—the topics that users don’t always search on search engines. These types of topics do pretty well on social networks. To give an example, the website called viral nova doesn’t cover run-of-the-mill topics. They mostly cover what they potentially think could be viral on social media.
Let’s take a look at this post: http://www.viralnova.com/foster-mom-help/
As for search engines, you can consider using long-tail keywords coupled with evergreen content. When we write content for search engines, we mostly think of keywords that people use to search and have the potential to rank high on search engines.
Key Components of SEO
For example, it is not always in our best interest to use the high completion keywords—keywords that have a lot of completion for the top ranks.
On the other hand, we usually write content on topics that users constantly monitor such as celebrity parties, viral leaks, and so and so forth. While we firmly believe that each article that we write cannot be ideal for SEO, we ensure that we include the basic components without fail (We use Yoast’s SEO plugin).
- Title or headline: We ensure that we write the right headline because it is very important that we write headlines that will attract visitors. We also remember to include a keyword in our title so that is aptly optimized.
- Meta Description: We don’t use the default meta description the site suggests. We consider adding a descriptive meta description because it is very important as it appears in the search engine results page (SERP) to describe what the post is all about and that how it is relevant to reader’s search.
- Title tags: As title or headline is important, we also give the same weight to title tags. Title tags are important, especially to search engines as they use the title tag to identify the content, including videos, images, and infographics.
- The category: we understand this component may not be as necessary to SEO as others, but we ensure that we categories every single post that we publish to organize our content.
Let us know if this guide: Basics of SEO for Successful Content Marketing was helpful. We would also like to hear from you as to how you tackle search as part of your marketing strategy.