Top 7 Email Marketing Tips Every Blogger Must Know
People who are aware of Digital Marketing must be familiar with the new age concept that is driving everyone crazy. Yes, I am talking about the email marketing. It is a new brand way of reaching out to your potential customers.
In this post, you will learn to engage your potential buyers using the email marketing effectively. When we talk about the email marketing, we need to start looking at it as a key to driving engagement and ROI. The more engaged your viewers are, the more likely it is to turn them into your potential buyers.
And how can you do that?
There is only one way out, that is, by writing good emails, especially your subject line. It is your subject line that catches your reader’s attention.
Here are a few good examples that I’ve received a few days ago.
The above subject lines immediately catch your attention because these are very specific and offer something in return. The former one talks about how the sender makes five figure income each month, whereas the latter one has a free email marking account for you.
1. Add Emojis and Symbols in Your Subject Line
As we all know that visuals play an important role in attracting viewers, it is, therefore, important to add thoughtful visuals in the subject line of your email. It is a proven strategy as experian also believes that using emoji’s and symbols in the subject lines can help spark new interest with old subscribers.
According to experian, here are a few symbols that are commonly preferred and liked by the subscribers.
♥ ★ ☼ ♫ ☀ ✿ ☆ ♡ ⇒ ☺ ❤ ✈ ✞ → ☂
2. Add Numbers in Subject Line
Before I explain this topic any further, I would like to show you a few examples that I’ve received
Note: When you use numbers in your subject line, use them sparingly and wisely.
3. Tweak Your Subject Line
In email marketing, especially when you want to increase the open rate, writing a good subject line goes a long way!
If you think that your subject line is very compelling and short, then you are all set to attract as much attention as you want. VerticleResponse has researched extensively on the use of subject line and has concluded that the subject line should be under 40-45 words if you want to target your potential buyers.
4. Write Creative Subject Lines
If you write a gloomy subject line, chances are that your email will find a way to spam folder for sure. To avoid that, write interesting subject lines so that you stand out from the clutter.
It is observed that subject lines with capitalisation do very bad and land in spam folders. If used sparingly, subject line with capitalization can draw reader’s attention.
5.Write Personalized Emails
Personalizing your subject line can draw a huge number of subscribers, which can likely turn them into your potential buyers as well. It is a proven fact that personalized emails have done very well. HubSpot has given a list of personalized examples that have outperformed the non-personalised ones.
Here is one of the examples of a personalized email that HubSpt has put on their site.
6.Write Clear Subject Lines
Precision wins all hearts! People glance through your emails before they decide on whether to open it or delete the mail. Therefore, it is necessary that you write clear and precise subject lines. Simply writing clear and terse subject lines won’t help you make your subscribers open your emails, capturing their attention does! To do that, you will have to spice up your subject line.
Before we wrap up this session, let’s go through this video that tells you why you should subscribe to AWeber email account and how beneficial it is going to be for your business.
Don’t forget to comment. I would like to know what you think about it. If you have a few points that you might want to share with us, please do.