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Internal Link Building

The Ultimate Internal Linking Guide to Boost Your SEO Success

JK Jan 24, 2017
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Have you ever thought of an on-page optimization as one of the most important SEO tasks? If your answer is no, I am really worried about how you go about optimizing your on-page for SEO.

Internal Link Building

Source moz.com

While we all agree and understand that there are many facets to SEO success, but on-page is one that you may want to focus on more than guest posting somewhere hoping you would get some links. I am not saying guest posting is bad, it is indeed a great strategy that we all should seriously consider, but when it comes to giving preference, you should definitely think of on-page optimization first.

Most often than not, you all forget that on-page optimization is very important part of our daily SEO task and you sometimes completely ignore the role it plays to drive traffic to your site. I am going to attempt to point out all those things that I have learned and have used in my blog.

Internal Linking Strategy

While we spend all the energy and efforts in building backlinks, we almost always tend to disregard the benefits the interlinking can bring in if you do everything RIGHT. In the competitive world of optimization, it becomes indispensable that you focus on creating links within your post. I would like to call this activity as sprinkling links, where required.

Having an effective interlinking strategy in place almost always helps in ensuring that you entice your visitors to be more engaged and active on the same page as long as possible. However, if you don’t have a strategy in place, you are missing out on an opportunity to boost your optimization efforts and create a more user-friendly website experience for your users.

Simply put, creating interlinks within your post helps increase the duration of a session. A session is duration for which your users stay on you site.

Before we dive deep into this topic, let’s understand that there are three primary purposes of inter linking strategy.

These are:

  • Facilitating smooth and user-friendly navigation to your visitors
  • Creating proper structure and hierarchy of your website.
  • Distributing ranking power across site pages of your blog.

The first two purposes are related to user experience, while the third point has to do with SEO. However, when you focus on internal linking, you get to enjoy the benefits of all three.

Here is how you get to enjoy those benefits.

Technically speaking, having interlinks within your page is a good news as it lets search bots to crawl through easily. If you have read about crawling before, you might know that for bots to crawl through your page, the structure of your page should be neatly structured and be easily accessible so that these bots can index all the pages, thereby increasing your chances of being visible to your users.  

Beside, including links within your post lets users move from one page to another, which without doubt, helps you boost your search rankings.

If you succeed in ensuring that your user stays on your page and moves from one page to another, you are bound to decrease the bounce rate, increase page views and get exposed to more content.

What Is Internal Linking in a Nutshell?

The core purpose of internal linking is to build up the overall SEO of your site by providing clear signals for search spiders, long sessions for users, and an appropriate network of posts and pages. To achieve that, it might sound like an uphill task, but it is not if you follow all the steps mentioned in this post carefully.

I have figured out that there are 5 important internal linking strategies that you can use in your blog to provide your visitors with appealing user experience, relevant and in-depth content, and contentment.

Top 5 Internal Link Tips To Boost Your SEO Success

1.Content Is King

Hope you know what I am trying to say through this, “Content Is Kind.” And I believe that you guessed it right! Yes, creating quality content in marking goes a long way. You ask any digital marketer, and he/she will suggest you to focus on your content more than anything else.

Creating quality content helps you create a strong internal structure and link pages to relevant pages across your site. That is why creating fresh and relevant content every alternate day is important.  You need to spend considerable time creating good content and to do that you will definably have to spend some time researching.

You can start with, say, Alzheimer’s disease. Create a fresh and in-depth content around this topic and have it followed by more posts around its common symptoms, support available, and responsibility of carers, and so on.  

If you decided on the topic to write about, you may want to read these 7 tips to write a blog post that converts

2.Sprinkle, but Carefully

When I say sprinkle but be generous, I mean to say that don’t use too many links in a post. Too many links in a post are redundant and can hurt your SEO strategy badly.

Your next question would be, “How many links should I use in a post? Ideally speaking, you shouldn’t use more than 3-4 internal links in a post. You wouldn’t want to appear as if you have stuffed unnecessary links in your post just for the sake of linking.

In case you have written a blog post that exceeds 2000 words, you can consider using 12-17 relevant internal links. It will be beneficial both for your users and for SEO.

3.Anchor Text

Anchor text is nothing but a phrase that tells your readers what they will see if they hit click. Don’t choose anchor text randomly on the fly.

That’s bad SEO practice!

Don’t use words like click here or read more. If I were to refer a user to some relevant page, I would simply say, creating internal links structure helps improve your domain authority.

So always try to use anchor text naturally.

4.Three Click Rule

As I have said earlier that success of your site depends on how your site is structured and whether it is user-friendly. I repeat again here that no page on your site should be more than three clicks away from the landing page. If you have a similar structure in place where user doesn’t have to click on multiple pages to reach to the destination, it will help you develop a strong SEO structure.

5.Link 3 level Deep

Creating links within your post that direct users to home page or contact page do not yield you any results.  Always remember, the deeper the link, the better it is for your SEO success.

Also, don’t link to pages that are available on Recent Post tab or in Categories. Instead link as deep as you possible can and ensure that every link that you create is a dofollow link.

Practice these internal linking tips, and you are bound to see some improvements in your site’s ranking. Follow these internal linking tips, and you will surely start seeing improvements in your site’s ranking.

If you liked this article, please share this with your friends and leave a comment below.

5 Responses

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