SEMrush Tool: Ultimate Tool To Analyze Your Competitor’s Keyword Strategy
Using SEMrush for Your Website’s Analysis
While there are several tools that can help you track your website’s data like Google Analytics and many more, SEMrush has been my favorite tool ever since I started blogging for various reasons. I am going to explain later in this blog why I like SEMrush. I always ensure that I analyze my blog’s data once in a while to see how my blog is doing and if it needs any change of strategy. It is necessary to take a stock of progress you are making with your blog. Or else you will spend months doing everything and view your site’s data after months only too see that website has not performed the way you expected earlier.
Therefore, checking your blog’s statistics once in a while will help you examine your blogs progress and action accordingly, if required. By now, you must have got an idea how important this tool could be for someone who want to see their website’s data analyzed and tracked aptly so that they can plan their strategies accordingly. This tool does wonders when it comes to analyzing a blog or website. Let’s have a look at a number of features that SEMrush tool has on offer for you.
In this blog post, you would be introduced to the following topics:
- Organic Research
- Advertising Research
- Display Advertising
- Backlinks analysis
- Video Research Analysis
- Keyword research
- Product Listings Ads
What is Organic Research?
It is a technique for entering one or a number of search items in a single data string into a search engine. These results appear because of their relevance to the search items keyed in by users.
Well, you must have heard almost everybody say that content is king, then it won’t be premature to say that the use of right keyword is queen! You, heard it right!
If you have heard about competitive intelligence before, you know what it does, don’t you? For those who don’t know what it does and how it works, here is a brief overview of SEMrush’s competitive intelligence technique.
It helps you to find the best SEO keywords that you can use in your blog post to rank high. With SEMrush in place, you can get insight into your competitor’s keyword strategy used and use the similar strategy to rank high or build one in line with theirs. If you key in the URL of your blog, you will see the detailed analysis as provided below.
Here is what Organic research can help you do with SEMrush.
- View competitor’s best keywords
- Discover new organic competitors
- Observe position changes of domains
What is Advertising Research?
Advertising research is how you plan your campaigns and decide as to which advertising strategy to be used. Advertising campaign can make or break your campaign; therefore, it is of the utmost importance that you plan it smartly.
Advertising research helps you expose your competitor’s advertising strategy and the budget that they have spent to get this far. It means that you can plan your advertising strategy looking at their metrics. It will save you a LOT of time and money. If you have spent too much on PPC campaign, and yet you don’t see the expected results—it only proves that the strategy you had used was wrong. It is about time that you reinvent it, and that is where SEMrush kicks in.
Here is how SEMrush can help you rediscover your advertising campaign. It helps you do following:
- Gives access to your competitor’s strategies, activities, profitable keywords, budget, and other valuable Information.
- Helps you avoid the same mistakes you had committed with your earlier campaigns.
- Helps you improve your PPC campaign, performance, and analyses their AdWords, traffic, and CPC estimators used, thereby reducing your online budget.
What is Display Advertising?
Google’s Display Network is a HUGE advertising campaign that offers millions of websites to promote your services and products.
If you want to save on money that you spend on impressions and clicks that don’t bring any leads or convert these leads into any sales, you can avoid them using Google’s Display Network.
Here is what Display Advertising can do for you.
- See top publishers and advertisers
- Analyze their display ads
- Identify new publishers
- View ads from different resources
- Google’s Display Network helps
What is Backlinks Analysis?
Backlink is an endorsement for your blog, quality, and coolness. If you have more backlinks pointing to your website, the more popular your blog is.
SEMrush helps you acquire more links, along with competitive link intelligence. By analyzing the deep link analysis with SEMrush, it also helps you improve your link building strategy and identify new referral traffic sources.
Here is what Backlinks Analysis can help you do:
- Check incoming links
- Understand how influential a referring domain is
- See anchor text
- Compare inbound links’ weight on competitor’s domains
What is Video Advertising Research?
Video advertising research helps you identify your competitor’s video ad strategy. It collects data from the leading YouTube channels and search for in-stream video ads displayed on those channels.
Here is what Video Advertising research can help you do:
- Plan an effective video ad campaign
- Reveal your competitor’s video ad strategies
- Learn how to make money with your video channel
What is Keyword Research?
Keyword research helps you search for the best keywords that are good for SEO. SEMrush keyword feature helps you find tried and trusted keywords—that you help you spot competitor’s website rank. The QuickSprout has extensively written on how to search right key words.
What is Product Listing Ads?
Product listing ads help you boost your google shopping campaigns with SMErush PLA data.
It also helps you:
- Define your product listing ads
- Peak into your PLA competitor’s product feeds
- View your competitor’s best performing ads