How To Use Hashtags Effectively
Tips To Use Hashtags Effectively
If used appropriately, hashtags can help you increase your social engagement. These hashtags entice potential visitors/customers to visit your site again and again. And if used inappropriately, hashtags can be very annoying.
So what are the dos and don’ts that can save you from this looming doom!
Let’s get our facts right first. Placing a hashtag before words doesn’t make those words any stronger, do they? In fact, the inappropriately used hashtags can make those words weaker.
Although there aren’t any hard and fast rules in using hashtags, there are a few rules you must follow to increase your Social Media Marketing (SSM).
A Unifying Force
As you know that accurately hashtagged phrases can unify your campaigns across social networks, including your blog, website, and more. These days any advertisement you see, you are certain to see those words hashtagged.
Although Twitter started hashtag first, it has spread on almost every social network and has become the byword of information sharing.
Twitter: The Originator
Hashtag started on Twitter and will continue to be a driving for there for many more years. The research has proved that the word or phrases tagged with hashtags double the traffic and increase the social engagement. However, if you tend to add more than two hashtags, chances of engagement drop by 20 %. Social engagement solely depends on how you share your tweets.
Let’s give a thought to the data shown below.
- 78 % of tweets are retweets
- 92 % are link clicks
- 22 % brand’s tweets are replies
So if you add one or two suitable hashtag, chances are that you will invite massive click-through rate on your site.
Facebook: One Step at a Time
Facebook is a different story altogether. People use hashtags on Facebook, but to a sickening degree. Anyway, people don’t give too much attention to hashtags here.
Studies have shown that fewer hashtags mean more engagement, similar to twitter. Using too many hashtags on Facebook is like axing your own feet. If you at all want to use hashtags, make sure that you try with first few phrases and see how the hashtagged phrases do in comparison of not-hashtagged phrases.
Google +: Misjudged
There are very few who believe that Google + is very strong medium and that a lot of people use it, except Google employees. If it hasn’t been on everyone’s mind yet, like Facebook and Twitter, it will certainly be in near future.
Get over with whatever misconceptions you had about Google + until now. At Google +, you don’t have to assign any hashtag to anything you share, it gets assigned on its own. For example, if you share your post without any hashtag, your post gets one automatically, along with post text and the headline of the link.
If you are not convinced yet, hear it out loud and clear! Google + does less on stage than it does behind the scenes.
Instagram: An Outlier
Calling Instagram an outlier won’t be premature at all. Because it doesn’t fit in the system of social networks that we just talked about, especially hashtags. It stands out from the clutter.
If you use more than two hashtags on any other social network, you might end up inviting shrinking results, which is bad for your blog. As for Instagram, more the merrier!
Finally, you now know everything about using hashtags on these platforms. There is always more to it than just knowing how the system works. It is equally important to use right words or phrases that you thin can be good fit for your blog or site. Researching which word to hashtag and in what context will go a long way!
For example, you hashtag any random word that you think fits your brand only to discover later that the same hashtag is being used by someone else in a different context. It is, therefore, prudent to use tools like Hashtagify.me and RiteTag to get the best hashtag that suits your business goal.